Retail & E-commerce · Generative AI & RAG

Search that understands how people describe things.

Semantic search and grounded product Q&A over your catalogue, reviews and size guides — with stock and price read live rather than remembered.

  • Retrieval pipelines
  • Fine-tuned domain models
  • Multimodal (text · image · voice)
  • Eval + guardrails

What we build

Generative AI & RAG for e-commerce, specifically.

  • 01

    Natural-language product discovery

    'Something waterproof for a toddler under two thousand rupees' resolves against attributes and price, instead of returning a zero-result page.

  • 02

    Grounded product Q&A

    Fit, care and compatibility answered from the spec sheet and review corpus, with the source visible so the customer can check it.

  • 03

    Merchandising insight from failed searches

    Zero-result and high-exit queries clustered into a weekly list of what customers wanted and you didn't have — a buying signal most catalogues throw away.

What we measure

  • Zero-result rate before and after
  • Search-to-cart conversion
  • Return rate on products bought through assisted discovery

Instrumented in week one and reported weekly. These are the numbers the engagement is judged on — not a forecast of what they'll be.

Constraints

What has to be true in e-commerce.

  • 01

    The catalogue is the ground truth

    Answers about price, stock and fit come from your product data at query time, never from what the model remembers about a product from training. Out-of-stock claims are a refund conversation later.

  • 02

    Peak traffic is a design input

    Sale-day load is where naive AI support falls over and where costs spike hardest. We put rate limits, caching and per-conversation cost ceilings in before launch, not after the first invoice.

  • 03

    Returns policy is policy, not vibes

    Eligibility is evaluated by your rules engine, with the agent explaining the outcome. A model improvising goodwill on returns is an unbudgeted liability.

How it runs

The Generative AI & RAG engagement, step by step.

  1. 1

    Data inventory

    What docs / databases / APIs / feeds matter? What's PII vs public? What changes daily vs quarterly? We map it before writing code.

  2. 2

    Retrieval architecture

    Hybrid (BM25 + vector) retrieval, chunking strategy, reranking, citations. Tuned for your domain not a generic benchmark.

  3. 3

    Eval suite

    Real-world question set with golden answers. Faithfulness, context precision, latency. So you know when changes ship a regression.

  4. 4

    Guardrails

    Prompt-injection defense, PII scrubbing, refusal patterns, output schemas. Especially critical for customer-facing deployments.

  5. 5

    Production + iterate

    Cost-effective inference (caching, fallback models), monitoring, weekly eval reports. Fine-tune when the data justifies it.

Integrations

Systems we wire into for e-commerce.

  • Shopify & WooCommerce
  • Gorgias, Zendesk & Intercom
  • Klaviyo
  • Stripe & Razorpay
  • Shiprocket, Delhivery & carrier APIs
  • Algolia / Typesense
  • GA4 & server-side tagging
  • Meta & Google Ads APIs

FAQ

AI product search and catalogue RAG: your questions.

  • Do we have to replace Algolia?

    No — we usually layer semantic retrieval on top and let the existing engine keep doing exact and faceted matching, which it does better and cheaper. Replacing it is a decision the numbers should force, not the architecture.

  • How fresh is the stock and price data?

    Read at query time from your commerce API, never from the index. Embeddings go stale gracefully; a wrong price does not.

  • Should I use RAG or fine-tuning?

    RAG for facts that change. Fine-tuning for style, format, or domain reasoning. Most production systems use both — and we'll tell you which mix is right after a 1-week discovery.

  • Can I use my own LLM (open-weights)?

    Yes. We work with Llama, Mistral, Qwen, and similar — useful for data residency, cost predictability, and air-gapped environments.

Contact

Talk to us about generative ai & rag for e-commerce.

Two or three sentences about the workflow you'd start with. We reply within one business day.

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