Retail & E-commerce · Generative AI & RAG
Search that understands how people describe things.
Semantic search and grounded product Q&A over your catalogue, reviews and size guides — with stock and price read live rather than remembered.
- Retrieval pipelines
- Fine-tuned domain models
- Multimodal (text · image · voice)
- Eval + guardrails
What we build
Generative AI & RAG for e-commerce, specifically.
- 01
Natural-language product discovery
'Something waterproof for a toddler under two thousand rupees' resolves against attributes and price, instead of returning a zero-result page.
- 02
Grounded product Q&A
Fit, care and compatibility answered from the spec sheet and review corpus, with the source visible so the customer can check it.
- 03
Merchandising insight from failed searches
Zero-result and high-exit queries clustered into a weekly list of what customers wanted and you didn't have — a buying signal most catalogues throw away.
What we measure
- Zero-result rate before and after
- Search-to-cart conversion
- Return rate on products bought through assisted discovery
Instrumented in week one and reported weekly. These are the numbers the engagement is judged on — not a forecast of what they'll be.
Constraints
What has to be true in e-commerce.
- 01
The catalogue is the ground truth
Answers about price, stock and fit come from your product data at query time, never from what the model remembers about a product from training. Out-of-stock claims are a refund conversation later.
- 02
Peak traffic is a design input
Sale-day load is where naive AI support falls over and where costs spike hardest. We put rate limits, caching and per-conversation cost ceilings in before launch, not after the first invoice.
- 03
Returns policy is policy, not vibes
Eligibility is evaluated by your rules engine, with the agent explaining the outcome. A model improvising goodwill on returns is an unbudgeted liability.
How it runs
The Generative AI & RAG engagement, step by step.
- 1
Data inventory
What docs / databases / APIs / feeds matter? What's PII vs public? What changes daily vs quarterly? We map it before writing code.
- 2
Retrieval architecture
Hybrid (BM25 + vector) retrieval, chunking strategy, reranking, citations. Tuned for your domain not a generic benchmark.
- 3
Eval suite
Real-world question set with golden answers. Faithfulness, context precision, latency. So you know when changes ship a regression.
- 4
Guardrails
Prompt-injection defense, PII scrubbing, refusal patterns, output schemas. Especially critical for customer-facing deployments.
- 5
Production + iterate
Cost-effective inference (caching, fallback models), monitoring, weekly eval reports. Fine-tune when the data justifies it.
Integrations
Systems we wire into for e-commerce.
- Shopify & WooCommerce
- Gorgias, Zendesk & Intercom
- Klaviyo
- Stripe & Razorpay
- Shiprocket, Delhivery & carrier APIs
- Algolia / Typesense
- GA4 & server-side tagging
- Meta & Google Ads APIs
FAQ
AI product search and catalogue RAG: your questions.
Do we have to replace Algolia?
No — we usually layer semantic retrieval on top and let the existing engine keep doing exact and faceted matching, which it does better and cheaper. Replacing it is a decision the numbers should force, not the architecture.
How fresh is the stock and price data?
Read at query time from your commerce API, never from the index. Embeddings go stale gracefully; a wrong price does not.
Should I use RAG or fine-tuning?
RAG for facts that change. Fine-tuning for style, format, or domain reasoning. Most production systems use both — and we'll tell you which mix is right after a 1-week discovery.
Can I use my own LLM (open-weights)?
Yes. We work with Llama, Mistral, Qwen, and similar — useful for data residency, cost predictability, and air-gapped environments.
Contact
Talk to us about generative ai & rag for e-commerce.
Two or three sentences about the workflow you'd start with. We reply within one business day.
Or skip the form — book a Calendly slot directlyadmin@neuroxai.com · +91 70149 99768
Remote-first team across India · US · EU · HQ in Udaipur, India
More for Retail & E-commerce
Other work we do in this vertical.
- AI customer service agents for e-commerceSupport agents connected to orders, carriers and your returns rules — resolving tracking, exchanges and address changes end to end on Gorgias, Zendesk or Intercom.Read
- AI growth marketing for e-commerceServer-side tracking, margin-aware attribution and AI-assisted creative and lifecycle production — reported per SKU after returns and shipping.Read
- E-commerce prototype to productionLoad, payments, inventory correctness and observability added to a storefront or marketplace prototype before real traffic finds the cracks.Read
Same service, other industries
Generative AI & RAG elsewhere.
- RAG for banking and financial servicesRetrieval over circulars, product terms and internal procedure — returning the clause, the revision date, and a link to the page it came from.Read
- RAG for healthcare and clinical documentsRetrieval over clinical guidelines, payer policy and internal SOPs — with the citation, the version, and an explicit refusal when the library doesn't cover the question.Read
- RAG for SaaS productsRetrieval over your docs and your customers' workspace content, with isolation enforced in the index and tested adversarially.Read